a portrayal of co-existing multitudes of trends ranging from #mobwifeaesthetic to #cleangirlaestehtic - this concept was designed to showcase how beauty allows you to unlock
new characters in a combination of timelessness and current relevance - both desirable and relatable.
key inspiration “I think what we’re experiencing is a broader appreciation for beauty as an artform and an understanding of how truly transformative it can be” - Pat McGrath