Mina HashemiArt / Image Director
Info


shaping ideas, brands, new identities and contemporary visual culture -
by developing concepts, strategies and brand universes.
creating new perspectives, visual worlds and narratives for modern brands,
culture and commerce - within the luxury, fashion and beauty industry.


told through brand campaigns, activations, editorials, and commercial
content across print, digital, social, and experiential platforms.




BRAND CAMPAIGNS PROJECT TYPE
KADEWE    WHAT IS YOUR BEAUTY?IMAGE CAMPAIGN  
ADIDAS ORIGINALS 1000 ORIGINALSIMAGE CAMPAIGN
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY GLOBAL IMAGE CAMPAIGN 

KADEWE
SPRING SUMMER 2025IMAGE CAMPAIGN

CATRICE COSMETICS
OWN YOUR MAGIC
GLOBAL IMAGE CAMPAIGN

PAULUSCHKAAFROM ME TO YOU   REBRANDING 
KADEWE
BEAUTY WEEKS
IMAGE CAMPAIGN

KADEWE / 6TE
WISH I WAS THERE IMAGE CAMPAIGN

ZALANDO
PRIDE SUMMER
IMAGE CAMPAIGN

ADIDAS ORIGINALS
SWIMWEAR HIJAB  IMAGE DIRECTION

EBAY
THINGS. PEOPLE. LOVE IMAGE CAMPAIGN

VOGUE COLLECTIONBRAND LAUNCH 
IMAGE CAMPAIGN

YSL BEAUTYIN VOGUE GERMANY BRAND PARTNERSHIP
MONTBLANC
IN VOGUE GERMANY BRAND PARTNERSHIP

SEIDENSTICKER
IN VOGUE GERMANY 
BRAND PARTNERSHIP

HUGO BOSSBOSS PORTRAITS IMAGE CAMPAIGN
HUAWEI
HUAWEI PORTRAITS 
 IMAGE CAMPAIGN 

H&M
ITS A PARK  BRAND CAMPAIGNS

LIFT YOUR VISION
BRAND LAUNCH 
 CONTENT STRATEGY

KADEWE /6TE SOCIAL MEDIA LAUNCH CONTENT STRATEGY
  
BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 CREATIVE PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH   CONCEPT + PRODUCTION
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVC X MYTHERESA 
ACTIVATION STRATEGY 

YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT

LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT + PRODUCTION 



KADEWE What Is Your Beauty?Image Campaign



WHAT IS YOU BEAUTY ?


photographer kevin drelon
makeup  patrick glatthaar
hair atilla kenyeres


a  portrayal of co-existing multitudes of trends ranging from #mobwifeaesthetic to #cleangirlaestehtic - this concept was designed to showcase how beauty allows you to unlock 
new characters in a combination of timelessness and current relevance - both desirable and relatable.

key inspiration “I think what we’re experiencing is a broader appreciation for beauty as an artform and an understanding of how truly transformative it can be” - Pat McGrath















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