luxury advertising, branding, and image-making.
creating campaigns and new identities. shaping ideas and
contemporary visual culture by developing concepts,
strategies and beautiful brand universes.
luxury advertising, branding, and image-making.
creating campaigns and new identities. shaping ideas and
contemporary visual culture by developing concepts,
strategies and beautiful brand universes.
Concept, Campaign Development
Creative Direction
Creative Direction
the Brief: celebrity-driven marketing with an educational approach
the Answer: The Laneige Show by Sydney Sweeney
Concept Developmentr of an edutainment show, where a currently relevant actress stars in multiple roles, serving as the host as well as varying participants to address questions and answers around the hero product and skin issues in a entertaning way.
the Answer: The Laneige Show by Sydney Sweeney
Concept Developmentr of an edutainment show, where a currently relevant actress stars in multiple roles, serving as the host as well as varying participants to address questions and answers around the hero product and skin issues in a entertaning way.