3 / LANEIGE — Mina Hashemi

Mina Hashemi

working across fashion, beauty and luxury advertising.
Specialized in global image strategy, visual identites
and publishing. Read more..

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Brand Campaigns

Hunter Iconic by Nature |Kate Moss
Balenciaga Fall/ Winter Campaign 26 |Anok Yai
Louis Vuitton LV Trunk Campaign |Callum Turner
Balenciaga A New York Minute |Sarah Pidgeon
Sulwhasoo I am Ginseng |Tilda Swinton
LaNeige The LaNeige Show |Sydney Sweeney

KaDeWe What Is Your Beauty?
KaDeWe You Belong with Us
Adidas Originals A Thousand Originals
Adidas Originals Hijab Swimwear Camapign
Ebay Things. People. Love.

Brand Activations

Bottega Veneta Salon 02
Miu Miu Miutine Supper Club
Yves Saint Laurent Beauty Lash Latex
Bobbi Brown Pop Up Store
Lancôme Pop Up Store
Vestaire Collective x Mytheresa

LANEIGE

THE LANEIGE SHOW WITH SYDNEY SWEENEY

IMAGE

Concept, Campaign Development
Creative Direction

the Brief: celebrity-driven marketing with an educational approach
the Answer: The Laneige Show by Sydney Sweeney

Concept Developmentr of an edutainment show, where a currently relevant actress stars in multiple roles, serving as the host as well as varying participants to address questions and answers around the hero product and skin issues in a entertaning way.

Index