shaping ideas, brands and visual identities. with over a decade of experience in the creative industry, I bring a cross-cultural perspective to strategy and visual storytelling. building visual worlds and narratives - within the luxury, fashion and beauty sectors through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.
shaping ideas, brands and visual identities. with over a decade of experience in the creative industry, I bring a cross-cultural perspective to strategy and visual storytelling. building visual worlds and narratives - within the luxury, fashion and beauty sectors through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.
Concept, Campaign Development
Creative Direction
Creative Direction
the Brief: celebrity-driven marketing with an educational approach
the Answer: The Laneige Show by Sydney Sweeney
Concept Developmentr of an edutainment show, where a currently relevant actress stars in multiple roles, serving as the host as well as varying participants to address questions and answers around the hero product and skin issues in a entertaning way.
the Answer: The Laneige Show by Sydney Sweeney
Concept Developmentr of an edutainment show, where a currently relevant actress stars in multiple roles, serving as the host as well as varying participants to address questions and answers around the hero product and skin issues in a entertaning way.