shaping ideas, brands and visual identities. with over a decade of experience in the creative industry, I bring a cross-cultural perspective to strategy and visual storytelling. building visual worlds and narratives - within the luxury, fashion and beauty sectors through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.
shaping ideas, brands and visual identities. with over a decade of experience in the creative industry, I bring a cross-cultural perspective to strategy and visual storytelling. building visual worlds and narratives - within the luxury, fashion and beauty sectors through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.
Paris, France
My work sits at the intersection of culture and commerce - collaborating closely with agencies, photographers, stylists, editors, and multidisciplinary artists to develop campaigns, commercial content, and editorial narratives that reflect contemporary visual culture with intention.
Previously, I held the position of Art Director at Condé Nast, where I developed and produced 360° creative campaigns within the Brand Collaborations team, shaping ideas, new formats and ways to create commerical angles in an editorial world.
Bachelor of Arts
Visual Communication
Art/ Image Direction
Campaign Concept & Development
Visual Identity & Brand Strategy
Editorial Design
Creative Production
YSL Beauty
Bobbi Brown
Clinique
Dr. Jart
Lancôme
MAC Cosmetics
Sulwhasoo
Laneige
Armani Beauty
Guerlain
Essence Cosmetics
Catrice Cosmetics
Louis Vuitton
Bottega Veneta
(via Nowadays)
Ralph Lauren
Stone Island
Hugo Boss
Levi’s
Vestiaire Collective
KaDeWe Group
eBay
Zalando
Breuninger
Adidas Originals
Porsche
Mercedes-Benz
Mini
BMW
Range Rover
Sennheiser
Samsung
Attitude Studios
Joan NY
Jung von Matt
Nowadays
CLO Studio
Arman Nafeei
Lift Your Vision
Condé Nast
Fashion Open Studios
Substack