Mina HashemiArt / Image Director
Info

shaping ideas, brands, new identities and contemporary visual culture -
by developing concepts, strategies and brand universes.
creating new perspectives, visual worlds and narratives for modern brands,
culture and commerce - within the luxury, fashion and beauty industry.


told through brand campaigns, activations, editorials, and commercial
content across print, digital, social, and experiential platforms.



BRAND CAMPAIGNS PROJECT TYPE
KADEWE    WHAT IS YOUR BEAUTY?IMAGE CAMPAIGN  
ADIDAS ORIGINALS 1000 ORIGINALSIMAGE CAMPAIGN
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY GLOBAL IMAGE CAMPAIGN 
KADEWE
SPRING SUMMER 2025IMAGE CAMPAIGN
CATRICE COSMETICS
OWN YOUR MAGIC
GLOBAL IMAGE CAMPAIGN
PAULUSCHKAAFROM ME TO YOU   REBRANDING 
KADEWE
BEAUTY WEEKS
 IMAGE CAMPAIGN
KADEWE / 6TE
WISH I WAS THERE IMAGE CAMPAIGN
ZALANDO
PRIDE SUMMER
 IMAGE CAMPAIGN
ADIDAS ORIGINALS
SWIMWEAR HIJAB  IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE IMAGE CAMPAIGN
VOGUE COLLECTIONBRAND LAUNCH 
IMAGE CAMPAIGN
YSL BEAUTYIN VOGUE GERMANY BRAND PARTNERSHIP
MONTBLANC
IN VOGUE GERMANY BRAND PARTNERSHIP
SEIDENSTICKER
IN VOGUE GERMANY 
BRAND PARTNERSHIP
HUGO BOSSBOSS PORTRAITS IMAGE CAMPAIGN
HUAWEI
HUAWEI PORTRAITS 
 IMAGE CAMPAIGN 
H&M
ITS A PARK  BRAND CAMPAIGNS
LIFT YOUR VISION
BRAND LAUNCH 
 CONTENT STRATEGY
KADEWE /6TE SOCIAL MEDIA LAUNCH CONTENT STRATEGY
  
BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 CREATIVE PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH   CONCEPT + PRODUCTION
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVC X MYTHERESA 
ACTIVATION STRATEGY 
YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT + PRODUCTION 



Studio Mina Hashemi
Art Director
Paris / Berlin 

About Mina Hashemi is a Paris-based freelance Art and Image Director renowned for 
her editorial vision and ability to shape contemporary visual culture as well as 
finding beauty in modern advertising.

Shaping visual worlds and narratives with over a decade of expierience, within the luxury, fashion and beauty sector through brand campaigns, activations, editorials
and commercial content across print, digital, social, and experiential platforms.

Her work sits at the intersection of culture and commerce - collaborating closely 
with agencies, photographers, stylists, editors, and multidisciplinary artists to 
develop campaigns, commercial content, and editorial narratives and beautiful 
spaces that reflect contemporary visual culture with intention.

Previously, she has held the position of Art Director at Condé Nast, developing and producing 360° creative campaigns  within the Brand Collaborations team, shaping ideas, new formats and ways to create commerical angles in an editorial world.



Education
Academy of Fashion and Design
Bachelor of Arts
Visual Communication

London College of Fashion
Master of Arts
Fashion Communication



Services 
Creative Direction
Art +  Image Direction 
Concept/ Campaign Development
Brand Development 
Visual Identity 
Brand Strategy
Editorial Design
Creative Production
Creative Consulting
Research



    Brands 




















    Miu Miu Beauty
    YSL Beauty
    Bobbi Brown
    Louis Vuitton Beauty
    Clinique
    Dr. Jart
    Lancôme
    MAC Cosmetics
    Sulwhasoo
    Laneige
    Armani Beauty
    Guerlain
    Essence Cosmetics
    Catrice Cosmetics

    Bottega Veneta 
    (via Nowadays)
    Ralph Lauren
    Stone Island
    Hugo Boss
    Levi’s
    Vestiaire Collective
    KaDeWe Group
    eBay
    Zalando
    Breuninger
    Adidas Originals
    Porsche
    Mercedes-Benz
    Mini
    BMW
    Range Rover
    Sennheiser
    Samsung

    Attitude Studios
    Joan NY
    Jung von Matt
    Nowadays
    CLO Studio
    Arman Nafeei
    Lift Your Vision
    Condé Nast  
    Fashion Open Studios




    Contactmina@minahashemi.de


    Instagram
    Substack
    LinkedIn




    IndexMarch, 2026